case study: Red Gem helped Digital Mums to deliver professional training during the Covid pandemic

Digital Mums logo
Kathryn Tyler and Nikki Cochrane, co founders of Digital Mums

Who are they?

Digital Mums was a social media training company with a social mission: to get mums job-ready so they could create flexible careers that fit around family life

Where were they before working with us?

Having trained with Digital Mums in 2015, Emel kept in touch with the team and between 2018 and 2021, Emel returned to the organisation to deliver training webinars to student cohorts

What problem were they facing?

In early 2020 as the UK was locked down and women were furloughed in far greater numbers than men, while mums typically took on a greater burden with homeschooling

What did we do to solve it?

Emel developed a series of four masterclasses for Digital Mums, providing training in advanced Facebook™ advertising. These were delivered remotely as part of a non-profit initiative to help mums upskill during the pandemic

What results did we achieve?

Learnings from the initial 4-part masterclass series enabled Emel to develop an 8-week Foundation level course in Facebook™ advertising

Client Impact Statement

“I’ve been working with the multi-talented Emel Rizwani for the past 3 years on a variety of projects. She just ‘gets us’ and the Digital Mums brand.

We consistently receive feedback about Emel’s energy and genuine passion for social media marketing. She’s a true pro when delivering our interactive lessons online and has a natural ability to impart knowledge in a clear and relatable way, which ensures our students have a great experience during training and her extensive client experience means she can deliver practical advice and a depth of insight that students really value.

More recently Emel has been integral in helping us expand our portfolio of training courses. We knew that her expertise in Paid Advertising, alongside her understanding of our student learning journey and learning pedagogy, would be key to producing high-quality training programmes.

Emel has assisted us in a comprehensive update of our Foundation and Diploma level course content, and she steered the development of our Foundation and Intermediate-level courses FacebookTM Advertising., We launched both courses during the Covid-19 pandemic, enabling mums to develop their digital marketing skills while furloughed and/or locked down and received excellent feedback from both cohorts. “