case study: Red Gem helped Bubele App to launch a Finance and Investment series with a social mission

Bubele app, company logo
Four young independent women look to the camera with their arms folded

Who are they?

Bubele App is on a mission to redress the gender finance gap, through the provision of workshops, events, content, and technology solutions which enable women to improve their financial futures.

Emel joined Bubele to assist with the launch of their pilot Finance and Investment event. She went on to oversee Bubele’s social media channels as well as deliver several influencer campaigns on behalf of Bubele’s clients.

What results did we achieve?

Bubele’s first finance event was a huge success, which enabled them to secure on-going sponsorship from leading wealth advisory firm Artemis Fund Managers.

Bubele’s newsletter subscriptions increased by more than 500 in response to the launch of the event series, while the brand’s social media channels experienced a significant uplift in engagement across all platforms.

Meanwhile, Emel’s design and execution of several successful influencer marketing campaigns fortified Bubele’s position as a valuable publication for brands looking to reach modern, tech-savvy parents.

Client Impact Statement

“Emel has the ability to tap into a brand’s DNA and communicate in a way that engages the exact audience profile required. Using her advanced knowledge and experience she can design lead funnels that are precise, cost-effective and always give a return on investment.”

Kirsten MacKenzie, Bubele App