Blog
What marketing tactic should your B2B be using?
Many business owners, knowing that they need to market their business but acutely aware that marketing is not their forte, face tough decisions on where to start.The Case For Informative Marketing: Why A Strong Customer Avatar
By creating a quality, data-driven avatar, you can better understand what motivates your ideal customers to buy from you—and what keeps them coming back for more.Could TikTok work for your B2B business?
Going back to basics: you should always make evidence-based decisions about which social media platform(s) to focus on rather than a gut feeling or, worse, because it’s the “next big thing”Why demographic targeting is not the answer
How much do two people have in common just because they fit the broad description of baby boomers? Ozzy Osbourne and Prince Charles may share certain demographics but it’s unlikely that they exhibit the same shopping behaviours!3 reasons why B2Bs struggle to see returns from social
Are these three common B2B social media marketing struggles holding your business back? Discover what they are and how to beat them to get the best ROI on your social media investment.12 reasons why your B2B should be using social media
B2B social media marketing has so many potential benefits for businesses. We take you through twelve of them.Why it pays to embrace negativity on social media
Negativity on social media isn’t something businesses should fear. It could lead to your biggest wins. Find out why it’s time to embrace a bad review.Seven questions you need to ask before hiring a Social
There’s no doubt that the right Social Media Manager will be an asset to your business, but it pays to do your homework first.Digital content without barriers
It’s time to use the technology and know-how we have at our disposal, and use it to make sure that everyone can join in the conversation.