Blog
Is TikTok right for your B2B business?
Going back to basics: you should always make evidence-based decisions about which social media platform(s) to focus on rather than a gut feeling or, worse, because it’s the “next big thing”
Why demographic marketing sucks: the tale of two princes
How much do two people have in common just because they fit the broad description of baby boomers?
Ozzy Osbourne and Prince Charles may share certain demographics but it’s unlikely that they exhibit the same shopping behaviours!
Three common B2B social media struggles and how to beat them
Are these three common B2B social media marketing struggles holding your business back? Discover what they are and how to beat them to get the best ROI on your social media investment.
12 reasons why your B2B should be using social media
B2B social media marketing has so many potential benefits for businesses. We take you through twelve of them.
Why it pays to embrace negativity on social media
Negativity on social media isn’t something businesses should fear. It could lead to your biggest wins. Find out why it’s time to embrace a bad review.
The Marie Kondo approach to B2B content marketing
How does a domestic decluttering influencer relate to your B2B content marketing? It’s not as big a leap as you’d think!
Seven questions you need to ask before hiring a Social Media manager
There’s no doubt that the right Social Media Manager will be an asset to your business, but it pays to do your homework first.
Digital content without barriers
It’s time to use the technology and know-how we have at our disposal, and use it to make sure that everyone can join in the conversation.
Targeted Ads in a Cookie-less World
How will digital marketers do what they do, without cookies?
How much should I spend on Facebook ads?
When creating and running a campaign through Facebook’s Ads Manager platform, the old saying rings true: you get what you pay for.