Get the marketing leadership you need
We help B2B SaaS companies to grow and scale by delivering a proven marketing framework that puts the customer at the heart of their business
Marketing Leadership that gets results
I’m Emel Rizwani, I’m a Marketer and Brand Strategist. I help B2B businesses to connect with their audiences
My proven marketing framework ensures that all marketing communications are unified, impactful, and measurable
Wherever you are in your growth journey, I can build a marketing framework that delivers efficiencies and scale for your marketing team – and results for your business
Emel Rizwani, Flexible CMO and Founder of Red Gem
WHAT is CMO as a Service?
A Flexible CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes. A full-time CMO is a huge investment that you may not be ready for yet. My flexible services give you access to all the expertise, without that financial commitment.
As a Flexible CMO, I’ll find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals. Along the way, I’ll make sure your team is performing well and in good spirits. I’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
I’d love to hear what your goals are… and help you reach them!
Let's work together
Half Day ConsultWith a couple of weeks of prep via email and a 4 hour session together, I'll put together the customer journey and essential next steps for your marketing department
Chief Marketing Officer ServiceYou'll get a comprehensive marketing strategy with prioritised campaigns and I'll work with your team daily to execute the strategy I lay out
Ongoing advisorWith check-ins every other week, your team will stay on track and campaigns will continually improve
On-demand marketing, tailored to your needs
It can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. And as a growing business, how you choose to invest your marketing budget really matters.
When you engage my CMO services, I get stuck into solving your marketing problems and guiding your teams to win with their strengths, allowing you to focus on your core business operations.
Schedule a quick 15-minute call to see if my flexible CMO services could be a good fit for your organisation.
Let's get started
1. ChatSchedule a 15-minute call to see if our flexible CMO services are a good fit for your organisation
2. StrategyWe'll get on a longer call to deep-dive into your business and marketing needs. Then, I'll share the steps I recommend with a proposal
3. Marketing transformationIn the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter
You run your business, I'll market it
As your flexible CMO, I'll help you to...
Create a marketing strategy in line with your business objectives
Correct your messaging and positioning
Create systems for your team to follow
Map out your customer journey to ensure all touchpoints are working hard for you
Spot and fix leaks in your lead funnel
Optimise lead generation processes
Hire marketing employees and consultants to execute on the strategy
Build out a customer support ecosystem
Manage KPIs so your marketing makes you money
How to know if you need to use a flexible CMO service
- You're running your marketing team instead of being the CEO
- You're not sure what campaigns to have your marketing team try next
- You don't have your customer journey mapped out, or clear KPIs to track your campaign efforts