Get the marketing leadership you need

We help companies to grow and scale by delivering a proven marketing framework that puts the customer at the heart of their business

Marketing Leadership that gets results

I’m Emel Rizwani, I’m a Marketer and Brand Strategist. I help B2B businesses to connect with their audiences

My proven marketing framework ensures that all marketing communications are unified, impactful, and measurable

Wherever you are in your growth journey, I can build a marketing framework that delivers efficiencies and scale for your marketing team – and results for your business

Emel Rizwani, Flexible CMO and Founder of Red Gem

Find out more
  • Low cost

  • No fuss

  • Flexible

  • Effective

  • WHAT is CMO as a Service?

    A Flexible CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes. A full-time CMO is a huge investment that you may not be ready for yet. My flexible services give you access to all the expertise, without that financial commitment.

    As a Flexible CMO, I’ll find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals. Along the way, I’ll make sure your team is performing well and in good spirits. I’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

    I’d love to hear what your goals are… and help you reach them!

    Schedule a call
    A team executing a marketing plan
    "Red Gem has helped enormously with taking us through building a marketing strategy. Although StockCrowd has an established social media presence in Spain, Emel has brought a wealth of experience to us as we positioned StockCrowd to the UK market, helping us understand our target audience. Emel has also helped us find experienced resources as we have progressed. I would highly recommend Emel and Red Gem to anyone looking for marketing leadership whether they are a start-up business or more experienced. "
    Ben Parker, COO, StockCrowd

    Let's work together

    1. Half Day Consult

      With a couple of weeks of prep via email and a 4 hour session together, I'll put together the customer journey and essential next steps for your marketing department
    2. Chief Marketing Officer Service

      You'll get a comprehensive marketing strategy with prioritised campaigns and I'll work with your team daily to execute the strategy I lay out
    3. Ongoing advisor

      With check-ins every other week, your team will stay on track and campaigns will continually improve
    Learn more about my CMO services
    "Emel has had a significant impact on all areas of our digital marketing and her knowledge of the latest industry trends helps us maximise our impact. Emel recently ran a workshop to help us plan our digital marketing strategy. Her creativity, out-of-the box thinking, and ability to get the best out of our team, resulted in a content plan that made us sit back and think, WOW! We're really excited about implementing this strategy with Emel's support over the next 12 months"
    Simon Davies, Allegory Communications
    Simon Davies, Allegory Communications

    On-demand marketing, tailored to your needs

    It can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. And as a growing business, how you choose to invest your marketing budget really matters.

    When you engage my CMO services, I get stuck into solving your marketing problems and guiding your teams to win with their strengths, allowing you to focus on your core business operations.

    Schedule a quick 15-minute call to see if my flexible CMO services could be a good fit for your organisation.

    StockCrowd logo
    allegory communications logo
    Yellow Door logo
    Sport Works Ltd company logo
    The Community PR Initiative

    Let's get started

    1. Emel Red Gem

      1. Chat

      Schedule a 15-minute call to see if our flexible CMO services are a good fit for your organisation
    2. 2. Strategy

      We'll get on a longer call to deep-dive into your business and marketing needs. Then, I'll share the steps I recommend with a proposal
    3. A triangle showing SEO, Strategy & Content in a triangle with Branding in the middle

      3. Marketing transformation

      In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter
    Schedule a call
    "Emel has the ability to tap into a brand’s DNA and communicate in a way that engages the exact audience profile required. Using her advanced knowledge and experience she can design lead funnels that are precise, cost-effective and always give a return on investment."
    Kirsten MacKenzie, Bubele App
    Kirsten MacKenzie

    You run your business, I'll market it

    As your flexible CMO, I'll help you to...

    How to know if you need to use a flexible CMO service

    • You're running your marketing team instead of being the CEO
    • You're not sure what campaigns to have your marketing team try next
    • You don't have your customer journey mapped out, or clear KPIs to track your campaign efforts
    Schedule a call
    A frustrated CEO talking to their team
    "Emel is a huge talent – she not only understands the theory and the application but also the human side – how to engage teams and colleagues to make sure digital plans succeed in reality. Highly recommend Emel for sources of advice, wisdom and guidance. "
    Jack Lowman, Deputy Director of Marketing, The Princes Trust and Founder of Hack Yourself a modern leadership training organisation.
    Jack Lowman