Most B2B companies struggle to connect with their target consumer
You don't have to.
The Flexible CMO for growing B2B SaaS
I’m Emel and I’ve been in B2B marketing since 2016. I see many growing B2B businesses focus on the product but struggle to:
- Gain a deep understanding of the consumer
- Understand exactly how and where their marketing budget should be spent
- Get cut-through in an extremely busy online environment
I help those businesses to really connect with their audiences by ensuring that all marketing communications are unified, impactful, and measurable.
My proven marketing framework enables businesses of all sizes to establish a functioning marketing operation that provides tangible returns in the short-term, while building brand strength over the long-term.
Here's what we could accomplish together in just 90 days
Map the customer journey to ensure the funnel is optimised, leaks are fixed and customer needs are met at every touchpoint
Understand and optmise the resources that you already have in-house, and identify which external talent or service providers will offer the greatest return on investment
Immediately action some quick-win campaigns while building out a functional strategy that will connect with your target consumer and achieve your overarching business goals
Founded in 2019 by Emel Rizwani, Red Gem has supported numerous growing B2B and social enterprise organisations to formalise their marketing processes.
Emel has completed MBA-level training in Marketing Strategy and Brand Management and works alongside an extensive network of marketing professionals across all disciplines including social media, paid social, copywriting, PR, SEO and video production.
Her goal is to enable CEOs to focus on their growing businesses by taking the guesswork out of marketing.
A BROAD NETWORK OF Specialist
Founder of Matt PR
Aceil has a decade of experience in communication, working for boutique firms and global agencies alike, with clients starting out through to international businesses in the UK and worldwide.
Founder & CEO, Yellow Door & Training Development
Emilie is a Henley Business school graduate and accredited executive coach. She’s a specialist in sales and management training, where she’s developed her unique 3Cs approach to building and maintaining high performing teams.
Founder of AB Web Agency
Angela has over two decades working in commercial environments. She heads up a boutique web agency specialising in creating powerful business hubs designed for growth.
Founder, Bar Brusa - expert in short-form video production for TikTok
Penny works with lifestyle and creative businesses that want to embrace new social trends and stand out in the market. With her help, businesses can bypass the trial and error stage of making short-form videos and skip to the good bit – new customers, bigger audiences and a steady supply of leads and sales.
What's it like to work together?
Reliability & Transparency
I'm responsible for all of your marketing outcomes. Every quarter you'll see reports on what's happening and the plan for next quarter
I'll create a positive, collaborative culture in your marketing team and delegate functions so that each person is working to their strengths as much as possible
Clarity, Brilliance & Value
The marketing trifecta! Together, we'll get clarity on your brand, positioning and core message so you can shine in your niche and see a return on your marketing investment