Red Gem About Us

Most B2B companies struggle to connect with their target consumer

You don't have to.

The Flexible CMO for growing B2B SaaS

I’m Emel and I’ve been in B2B marketing since 2016. I see many growing B2B businesses focus on the product but struggle to:

  • Gain a deep understanding of the consumer
  • Understand exactly how and where their marketing budget should be spent
  • Get cut-through in an extremely busy online environment
  • I help those businesses to really connect with their audiences by ensuring that all marketing communications are unified, impactful, and measurable.

    My proven marketing framework enables businesses of all sizes to establish a functioning marketing operation that provides tangible returns in the short-term, while building brand strength over the long-term.

"The service provided by Emel and the team was first class, she took the time to understand our needs and follow the brief carefully. She presented her findings in a clear and constructive way and also made herself very available for further questions and comments. If you're considering working with Red Gem, you will not be disappointed! "
Stuart Turner, Deputy Head, Emanuel School
Stuart Turner

Here's what we could accomplish together in just 90 days

Map the customer journey to ensure the funnel is optimised, leaks are fixed and customer needs are met at every touchpoint

Understand and optmise the resources that you already have in-house, and identify which external talent or service providers will offer the greatest return on investment

Immediately action some quick-win campaigns while building out a functional strategy that will connect with your target consumer and achieve your overarching business goals

Emel Rizwani

About us

Founded in 2019 by Emel Rizwani, Red Gem has supported numerous growing B2B and social enterprise organisations to formalise their marketing processes.

Emel has completed MBA-level training in Marketing Strategy and Brand Management and works alongside an extensive network of marketing professionals across all disciplines including social media, paid social, copywriting, PR, SEO and video production.

Her goal is to enable CEOs to focus on their growing businesses by taking the guesswork out of marketing.

"Emel provided an in-depth review of our digital marketing across the business. Her feedback was extremely well thought through, highlighted a good knowledge of our sector and showed her considerable experience in developing impactful marketing strategies. From our first meeting my team and I had over a dozen ‘action points’ which will make an immediate impact on my business. I look forward to working with her again."
Neil Cameron, Founder and Group Director
Neil Cameron

Service Providers

Red Gem works alongside an extensive network of specialist service providers, enabling swift implementation of support where needed
RG Aceil HAddad

Aceil Haddad

Founder of Matt PR

Aceil has a decade of experience in communication, working for boutique firms and global agencies alike, with clients starting out through to international businesses in the UK and worldwide.

Emilie Thysse

Emilie Thysse

Founder & CEO, Yellow Door & Training Development

Emilie is a Henley Business school graduate and accredited executive coach. She’s a specialist in sales and management training, where she’s developed her unique 3Cs approach to building and maintaining high performing teams.

Angela Bamford

Angela Bamford

Founder of AB Web Agency

Angela has over two decades working in commercial environments. She heads up a boutique web agency specialising in creating powerful business hubs designed for growth.


Penny Walker

Founder, Bar Brusa - expert in short-form video production for TikTok

Penny works with lifestyle and creative businesses that want to embrace new social trends and stand out in the market. With her help, businesses can bypass the trial and error stage of making short-form videos and skip to the good bit – new customers, bigger audiences and a steady supply of leads and sales.

"Emel has been a breath of fresh air! We've worked together on many campaigns now and she always takes the time to understand your objectives, works with you to create a campaign that is unique to your business, and within your resources and budgets. No two campaigns have been the same and her knowledge of the paid social media landscape has been invaluable to get the most out of it. Look forward to working together on many more campaigns to come."
Zoe Darrah, Marketing Manager at PolicyBee
Zoe Darrah

What's it like to work together?

Reliability & Transparency

I'm responsible for all of your marketing outcomes. Every quarter you'll see reports on what's happening and the plan for next quarter

Positive Culture

I'll create a positive, collaborative culture in your marketing team and delegate functions so that each person is working to their strengths as much as possible

Clarity, Brilliance & Value

The marketing trifecta! Together, we'll get clarity on your brand, positioning and core message so you can shine in your niche and see a return on your marketing investment


Case studies

View all case studies
Stockcrowd team


How Red Gem helped a leading SaaS provider from Spain to position its innovative platform to the UK market
Read case study


How Red Gem’s Half Day Consult provided SportWorks’ CEO with direction for their digital marketing
Read case study