Case Study: A rebrand and relaunch

Thwaites Communications

Working with clever people, doing extraordinary things

Thwaites Communications, company logo

Success Story


A new, custom built website with one-page navigation, designed to optimise user experience


A bolder visual presence with a strong focus on the firm’s key skills and abilities, bringing “what we do” and “who we’ve worked with” to the fore.


A synchronised launch with across all platforms, alongside newsletter notifications and press placement.


Emma Thwaites launched Thwaites Communications in 2012. By 2019 the firm had grown into a fully staffed agency, and Emma made the decision to relaunch with a new name which would better reflect the organisation’s evolved identity and growth strategy.



To relaunch the firm as Allegory Communications, with a new website and bolder visual identity that better reflected the firm’s strengths as well as its standing within the technology and innovation landscape.



Emel worked alongside Allegory’s Director of Business Development, Simon Davies, and her own web development associate, Clare McDonald, to create a bespoke website and visual identity, as well as a relaunch campaign across social media and digital marketing channels.



A successful, simultaneous transition across all social media and digital marketing channels. Allegory received excellent external feedback on the firm’s new look as well as internal feedback on the rebranding team’s success.

Products Used


Brand strategy


Social media strategy


Content strategy


“Thank you for your tremendous work today, and in the months leading up to today, to get Allegory ‘live’ in the world. What a great way to start the year! A fantastic new brand and some great new clients to launch with; the culmination of a huge amount of hard work.

The website, fresh content and social media has been amazing and all the work that went into getting the back-office, organisation and administrative elements in place was second to none.

This is a great development for us and will give us all a fresh perspective. I am intensely proud of what we have achieved in the past eight years as Thwaites but I am even more excited about what’s to come as Allegory.

Emel, you’ve really steered this particular ship to its safe harbour – what an amazing woman you are! Thank you for everything you’ve done. I’m so delighted with today’s launch, I can’t begin to say how grateful I am.”


Emma Thwaites, Founder and CEO, Allegory Communications