Case Study: A Power Hour in Social Media Strategy


Innovatively using the power of sport to change lives across the UK 

Sport Works Ltd company logo


Like many business owners, Neil Cameron was familiar with social media as a user but did not appreciate how social media marketing could benefit a B2B organisation. Red Gem conducted an audit of SportWorks’ social media profiles as well as that of its competitors.

During a face to face ‘Power Hour’, Emel talked Neil through:


  • Her strategic observations about the brand and its marketing landscape
  • How SportWorks can establish a stronger presence across social media
  • How the organisation can use the data available through social media platforms to inform and optimise its social media marketing activity
  • Specific observations and recommendations for each of SportWorks’ social media platform

Products Used


Power Hour


Social Media Marketing


“Emel provided an in depth review of our current social media across the business. Her feedback was extremely well thought through, highlighted a good knowledge of our sector and showed her considerable experience in developing impactful marketing strategies. From our first meeting my team and I had over a dozen ‘action points’ which will make an immediate impact on my business. I look forward to working with her again.”


Neil Cameron, Sportworks ltd