Case Study: Brand growth + influencer marketing

Bubele App

Expert-led courses & community, encouraging women to save, invest & secure their futures.

Bubele app, company logo

Success Story

Social media 

Development of social media presence and growth of newsletter subscribers


Successful launch of a series of expert panel events ‘by women, for women.’

Influencer Marketing

Delivery of influencer + social media campaigns across all channels for Bubele clients


Bubele App is on a mission to redress the gender finance gap, through the provision of workshops, events, content, and technology solutions which enable women to improve their financial futures.

Emel joined Bubele to assist with the launch of their pilot Finance and Investment event. She went on to oversee Bubele’s social media channels as well as deliver several influencer campaigns on behalf of Bubele’s clients.



Bubele’s first finance event was a huge success, which enabled them to secure on-going sponsorship from leading wealth advisory firm Artemis Fund Managers.

Bubele’s newsletter subscriptions increased by more than 500 in response to the launch of the event series, while the brand’s social media channels experienced a significant uplift in engagement across all platforms.

Meanwhile, Emel’s design and execution of several successful influencer marketing campaigns fortified Bubele’s position as a valuable publication for brands looking to reach modern, tech-savvy parents.

Products Used


Brand strategy


Paid influencer marketing


Social media strategy


Facebook ads


Newsletter marketing


We hired Emel to help grow our audience and build a robust media strategy for new parts of our business. Using her skills in targeted Facebook and Instagram advertising, in combination with her content marketing, she tapped into a new and engaged audience to achieve incredible exponential audience growth for us.

Emel has the ability to tap into a brand’s DNA and communicate in a way that engages the exact audience profile required. Using her advanced knowledge and experience in building ad campaigns with Facebook and Instagram she can craft lead funnels that are precise, cost-effective and always give a return on investment.

In addition, we brought Emel in to manage a client’s influencer campaign, which she successfully integrated into the social media strategy to amplify their targeted reach and surpass the client’s expectations. Our client’s also commented on her thorough and robust analytics and reporting.

Emel has a rare ability to match the organisational skills and work ethic required to get things done at the ground level with a big picture, strategic approach to her work. You would be in very safe hands if you choose Emel to manage your brand campaign and I would highly recommend that you do.


Kirsten MacKenzie, Director, Bubele App

Organisations that Emel has consulted with on behalf of Bubele App

Artemis Fund Management, logo
Safari Kid International, logo
The Big Bang Fair, logo
Kido International Nurseries, logo
The Band Project, logo