Case Study: Brand growth + influencer marketing
Bubele App
Expert-led courses & community, encouraging women to save, invest & secure their futures.
Success Story
Social media
Development of social media presence and growth of newsletter subscribers
Events
Successful launch of a series of expert panel events ‘by women, for women.’
Influencer Marketing
Delivery of influencer + social media campaigns across all channels for Bubele clients
Story
Bubele App is on a mission to redress the gender finance gap, through the provision of workshops, events, content, and technology solutions which enable women to improve their financial futures.
Emel joined Bubele to assist with the launch of their pilot Finance and Investment event. She went on to oversee Bubele’s social media channels as well as deliver several influencer campaigns on behalf of Bubele’s clients.
Success
Bubele’s first finance event was a huge success, which enabled them to secure on-going sponsorship from leading wealth advisory firm Artemis Fund Managers.
Bubele’s newsletter subscriptions increased by more than 500 in response to the launch of the event series, while the brand’s social media channels experienced a significant uplift in engagement across all platforms.
Meanwhile, Emel’s design and execution of several successful influencer marketing campaigns fortified Bubele’s position as a valuable publication for brands looking to reach modern, tech-savvy parents.
Products Used
Brand strategy
Paid influencer marketing
Social media strategy
Facebook ads
Newsletter marketing
Testimonial
“We hired Emel to help grow our audience and build a robust media strategy for new parts of our business. Using her skills in targeted Facebook and Instagram advertising, in combination with her content marketing, she tapped into a new and engaged audience to achieve incredible exponential audience growth for us.
Emel has the ability to tap into a brand’s DNA and communicate in a way that engages the exact audience profile required. Using her advanced knowledge and experience in building ad campaigns with Facebook and Instagram she can craft lead funnels that are precise, cost-effective and always give a return on investment.
In addition, we brought Emel in to manage a client’s influencer campaign, which she successfully integrated into the social media strategy to amplify their targeted reach and surpass the client’s expectations. Our client’s also commented on her thorough and robust analytics and reporting.
Emel has a rare ability to match the organisational skills and work ethic required to get things done at the ground level with a big picture, strategic approach to her work. You would be in very safe hands if you choose Emel to manage your brand campaign and I would highly recommend that you do.”
Kirsten MacKenzie, Director, Bubele App
Organisations that Emel has consulted with on behalf of Bubele App
